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Sigstr gives central control of these banners, and the ability to make them dynamic based on sender, recipient, lifecycle stage, and more – to ensure that you’re always delivering the right message to the right person at the right time. The email signature banner, on the other hand, is an opportunity to promote your latest marketing initiatives. These are typically standardized and consistent across your company and across time. The “business card” area covers typical company information – first name, last name, title, etc. It’s up to you to decide what fits best with your company’s branding.Īt Terminus, we think of the sign-off as an opportunity for a one-two punch.
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An email signature with logo included can ensure that your sign-off is branded, while avatars and social icons can add further personalization for the sender. The most typical images we see are a company logo, employee avatar, and social icons. There’s no one right rule for what type of email signature image should or should not be included in your banner. Images in Email Signatures – Best Practices
#Email signature examples outlook how to professional
Ensure that your email signature size isn’t aggressive, or taking up too much space.ĭo you have a professional mobile email signature experience on every email you’re sending? Ensure that what works on desktop works on mobile as well – you don’t want a signature that runs off the screen when the email is read on a phone, for example. Think about the number of lines of text your signature is taking up – is there anything in your signature that’s redundant and can be removed to save space (for example, including the email address of the sender may not be necessary). There are a few key email signature best practices to think through when creating your signature.ĭoes the recipient have everything they need to take action, based on an email? Can they pick up the phone and call the sender, or schedule time on their calendar? Do they know the title of who they’re corresponding with? Make sure you’re giving them what they need to contact your employees in the preferred avenues. The best email signatures we’ve seen can do a lot for a company: establish a strong brand impression, give relevant information about the sender & organization, and turn the email into a marketing opportunity. Here at Terminus we see a lot of email signatures across our hundreds of customers – we like to think we have a pretty good idea of what makes one great.